Is Comcast’s New Campaign a Little Too Close to JetBlue’s?

Every great once in a while, we notice something advertising-y that feels a little weird. Story goes is that lately we’d been noticing the rollout of a new Comcast campaign which you see on nearly every available surface here in Chicago right now. It’s a perfectly fine series of ads [not by Goodby Silverstein as we'd originally assumed -- see update below], but what struck us as odd was the design of the new tagline, “It’s Kind of a Big Deal.” When we first saw it, we thought for sure it was a JetBlue ad, as their agency, J. Walter Thompson, has been using that 3D, forward-flying type effect for years now in all their advertising efforts. Comparing the two side-by-side, they’re absurdly similar, from the coloring to the font selection:

So did someone at Comcast or one of their agencies blatantly steal the look? Is Comcast trying to attach themselves to the generally positive reception JetBlue receives for their ads? Or just an accident? These are the questions we have, but will likely never receive answers to. If you have any inside info about the creation of this new campaign, please do drop us a line either in the comments or via email. We’d love to get the skinny.

Update: A rep from Goodby was kind enough to drop us a line to let us know that these new Comcast ads aren’t theirs. The guess is that is was a local agency Comcast was operating through for this campaign.

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