Isabel Marant, come on down! You’re the next designer contestant on the global fashion version of The Price Is Right–better known as H&M. The Swedish fast fashion giant announced today that it has tapped the Studio Berçot grad to create “a wardrobe of must-have pieces inspired by her signature style,” a finely honed blend of Parisian insouciance, rocker grit, and boho glam that sent the world on a frenzied hunt for wedge sneakers.
“I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy,” said Marant in a statement announcing the collaboration. “The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.” The collection of clothing and accessories (we suspect fringe will be involved) for women and teens will hit 250 H&M stores on November 14. “Isabel Marant pour H&M” will also be available online.
Et voilà la video:
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