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We’re counting down the days until UnBeige founder Jen Bekman releases her revolutionary experiment 20 x 200 that’s gonna flip the lid off the art world (psssst, site goes live on July 27). We hear some Very Important Artists are going to be a part of the project, which will bring affordable art to all. Bekman talks to one of our other favorite people, Rob Walker of Consumed fame, in this interview on Walker’s blog Murketing.

Anyone who talks about a piece of $20 art work as a “gateway drug of the art buying world” is worth a read, in our book.