Jenny Holzer-ified Sneakers to Benefit Whitney Museum

YOUR WHITE SHOES WILL NOT COME CLEAN

RUBBER SOLES PROTECT RUBBER SOULS

COLLABORATION IS THE HIGHEST FORM OF FLATTERY
Artist Jenny Holzer is not on Twitter but she is all over a new range of sneakers. On Thursday, Keds will debut the KedsWhitney Collection, a limited-edition line of canvas kicks emblazoned with a vintage Holzerism (“Protect Me From What I Want”). The shoes will be available in high-top ($75) or low-top ($70, pictured) versions in black, white, and gray colorways. They’ll be sold exclusively at keds.com and bloomingdales.com (as well as at select Bloomingdale’s stores), with all of Keds’ profits going to benefit the Whitney Museum of American Art. The sneaker brand, which is positioning itself as “America’s Blank Canvas,” is sponsoring the museum’s summer season, including the Whitney Live series of Friday night performances. “It’s great that Keds and the Whitney are friends,” said Holzer in a statement announcing the partnership. “I have a renewed respect for shoe designers.” More artist Keds are in the works, with editions by Laura Owens and Sarah Crowner slated for release in September.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.