Joe Zee is back to reprise his rescuing of fashion designers who are struggling to make it work (oh wait, that catchphrase is taken). With his irresistible combination of no-nonsense advice and Gucci suits, the zippy Elle creative director stars in the third season of All on the Line with Joe Zee, which premieres tonight on the Sundance Channel. The show’s third season opener finds Zee trying to talk some sense into the creative odd couple behind New York-based Unruly Heir, maker of “outlaw prep” menswear (including a rather ingenious seersucker hoodie). Deeply in debt and lacking in diligence to move forward with their mission to bridge conservative and fashion-victim menswear, partners Joey and Jon are facing make-or-break time. Can Zee shake them out of their preppy-hipster comfort zone before it’s too late? Will Scoop buyers be impressed by Nantucket-flavored streetwear? And what does Mario Lopez have to do with all of this? Find out tonight.
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