Karl Lagerfeld Takes Miami

(WWD).jpgIn a scene straight out of Miami’s new art- and design-focused tourism campaign, fashion designer-cum-cultural arbiter Karl Lagerfeld will show the Chanel “cruise” (i.e., resort) collection tonight in South Beach — on a catwalk constructed over the Raleigh Hotel‘s iconic pool, which Lagerfeld described to Ocean Drive magazine as “a kind of symbol of Miami — the idea of Miami, what people think Miami is all about.” As for the Andre Balazs-owned hotel itself, the designer believes it has “the character of the old-fashioned idea of Miami, [which] is good for fashion.” Plus, as he told Style.com yesterday, “There was never a relation between [Coco] Chanel and Miami, so we make one.” OK, then! Past venues for Chanel cruise collection shows have included a Santa Monica airplane hangar and New York’s Grand Central Terminal.

Meanwhile, WWD covers the preparations for tonight’s show, noting:

Chanel took over the Raleigh for four days, shutting it down to the general public, with tight security protecting the property like a fortress. The show itself will feature a runway designed to mimic the curved lines of the hotel pool, and a celebrity list that is expected to include Diane Kruger, Zoe Kravitz, Anna Mouglalis, and Cat Power.

Lagerfeld, ensconced in the hotel’s penthouse even as we write this, remains close-lipped about the designs he’ll send down that undulating runway. “The colors are paler shades and very refreshing,” he told Ocean Drive. “There is shine, and I play games with volumes and proportions in asymmetric shapes.”

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.