Label Love: Art Center College of Design Gets $2M from Avery Dennison

Pasadena’s Art Center College of Design should never have to buy labels again. The school announced today that it has received two multi-year grants totaling $2 million from global label giant Avery Dennison Corporation and its philanthropic arm, Avery Dennison Foundation. The funds will be used for design research at the College’s Color, Materials, and Trends Exploration Laboratory (CMTEL) and to endow scholarships, operating and capital improvement, design projects, and faculty initiatives.

The $1 million corporate grant, the largest in the company’s history, makes Avery a founding partner of CMTEL, the research facility founded in 2006 to focus on color trends and emerging material technologies. “We are looking forward to our increased involvement and direct participation with CMTEL,” said Avery Dennison president and CEO Dean A. Scarborough in a press release issued today. “As we are convinced that the benefits will extend far beyond traditional studio experience, creating real-world opportunities for materials science in industrial and consumer applications.” And so when you soon find yourself craving exotically textured, scratch-and-sniff, mood-matching Avery labels (that, alas, you still can’t get to line up correctly in your printer), you’ll know why.

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