Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

LACMA’s Film Program Cut Leads to Millions in Donations


Although we are very, very, very rarely ever wrong (this may even be the first time, so why not print out this post and put it in your scrapbook?), but when we speculated that museum director Michael Govan‘s somewhat passive words concerning his very controversial decision to shut down the Los Angeles County Museum of Art‘s weekend film program would do little to appease the angry masses, we were apparently way off. Instead of getting mad at Govan and/or the museum and doing something like protest, send off angry letters, or put together some sort of boycott, the people of Los Angeles have done just the opposite by donating millions to help keep the program afloat. While this is a great thing for any museum in need during these trying times, we return to critic Kenneth Turan‘s comments about LACMA’s decision to cut the program, saying that their problems of fewer and fewer people coming to see the screenings wasn’t so much from a lack of funds than from the museum completely dropping the ball and refusing to spend much time with it, essentially just ignoring it and letting it die. But let us all hope that this latest storm of controversy and opinions does something to revive the program, no matter the course. Also, we should mention that Govan is a non-stop salesman:

Last week, Govan said about $5 million would endow a basic film program; today he upped the ante. “I’d love to see $10 million.” As a rule of thumb, nonprofits aim to spend about 5% of an endowment annually, so a $10-million endowment would yield about $500,000 a year to run a film department.

Mediabistro Course

Book Promotion and Publicity Boot Camp

Book Promotion and Publicity Boot CampDevelop a plan for your book's success in our online boot camp, Book Promotion & Publicity! Starting November 3, publishing and publicity experts will teach you the best practices for a successful book launch using various promotional techniques. Register now!