Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

LAMoCA Returns to Original Logo, Shepard Fairey’s Mural Has Already Been Tagged

0519mocalogo.jpg

With a new director coming in (Jeffrey Deitch, of course), it was apparently time to re-do everything at Los Angeles’ Museum of Contemporary Art. Hence the launch of their new logo. Or rather, the launch of their old logo as their new one. The Museum has returned to the boxy, shape-based branding they had at their birth, by designer Ivan Chermayeff. Though they’ve told the LA TimesChristopher Knight that they plan on perhaps altering and updating the logo a bit, it’s what they’re rolling with for now. Here’s Knight’s description of the new/old look:

A sort of post-Bauhaus/neo-Minimalist affair, the logo features a blue square for M, a green circle for O, a small letter “c” and a red triangle for A. Red/green/blue are the primary colors of the light spectrum, rather than the pigment primaries of red/yellow/blue. In the 1980s, MOCA’s particular choice of primaries may have signaled a contemporary association with the age of light and space and video art rather than the older, Mondrian-and-Modernism-era colors.

Speaking of Deitch: the mural Shepard Fairey painted for his show at the former gallery owner’s former gallery, has already been tagged, thus street artisting the street artist.

Mediabistro Course

Freelancing 101 

Freelancing 101Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Over a week of webcasts series, you''ll hear from freelancing experts who will teach you the best practices for a freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. Register now!