AdsoftheWorld BrandsoftheWorld LostRemote AgencySpy PRNewser TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat

Lippincott Asks, ‘What Is a Brand?’

It’s been seven decades since J. Gordon Lippincott and Walter P. Margulies set up shop as Lippincott & Margulies, and the brand strategy and design firm, now known simply as Lippincott and part of Marsh & McLennan-owned Oliver Wyman, is both celebrating its septuagenarian status and using the occasion to get introspective. In the below video, directed by Matt Kalish with creative director Brendan Murphy, the firm looks to its past and its future to ponder the eternal question, “What is a brand?”

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media compaies, network with other professionals and industry leaders, and land your next job. Register now!