Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Lippincott Asks, ‘What Is a Brand?’

It’s been seven decades since J. Gordon Lippincott and Walter P. Margulies set up shop as Lippincott & Margulies, and the brand strategy and design firm, now known simply as Lippincott and part of Marsh & McLennan-owned Oliver Wyman, is both celebrating its septuagenarian status and using the occasion to get introspective. In the below video, directed by Matt Kalish with creative director Brendan Murphy, the firm looks to its past and its future to ponder the eternal question, “What is a brand?”

Mediabistro Course

Freelance Writing: Advanced

Freelance Writing: AdvancedGet better assignments, increase revenue, and gain exposure as a freelancer! Starting September 16, students will learn how to promote themselves as a writer on the web and social media, develop relationships with editors, boost their income, and other skills to improve their freelance careers. Register now!