Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Luke Hayman to Oversee 02138 Redesign

02138 gore.bmpWe confess that we cancelled our subscription to 02138 magazine shortly after the September/October 2007 issue’s cover photo of a seemingly dyspeptic/vaguely menacing Al Gore (pictured at right) gave us terrible nightmares, many of them involving Carl Sagan. But today’s news that Pentagram’s Luke Hayman will be leading a redesign of the magazine for and about Harvard alumni is enough to convince us to find it in our Crimson-bleeding hearts to resubscribe.

And there’s more. Legendary art director George Lois has been tapped to create the cover for the winter 2008 re-launch issue, which will feature a managerial and editorial changing of the guard to go along with the artistic one. Jamie Hooper, a veteran of The New Yorker and Maxim, and founder of Giant, will serve as publisher/CEO while David Blum, former editor of the New York Press and The Village Voice, will take on the role of 02138 editor-in-chief. We’re offering our congrats by dispatching to each of their offices messenger penguins bearing pints of Cambridge’s finest ice cream.

Mediabistro Course

Book Promotion and Publicity Boot Camp

Book Promotion and Publicity Boot CampDevelop a plan for your book's success in our online boot camp, Book Promotion & Publicity! Starting November 3, publishing and publicity experts will teach you the best practices for a successful book launch using various promotional techniques. Register now!