This writer's fiancee often rants against 'green issues' of magazines, saying how counterintuitive the whole thing is and how a real 'green issue' would be published solely as a PDF or entirely online. But that, of course, uses a certain amount of rationality, logic and a careless disregard for how the magazine business works. However, she can now count among her allies one Mr. Larry Dobrow whose piece in AdAge, "How Dobrow Celebrated Earth Day (Hint: Hefting a Small Forest)," he picks apart Vanity Fair's recent 'green issue' from cover to cover and is absurdly funny along the entire route. However, at the piece's close, he does stop to offer a couple of positive words, such as:

Meanwhile, kudos to the handful of advertisers -- Lexus, Fiji Water, Kendall-Jackson winery, ABC Carpet & Home, BMW, GE, Chevrolet and Mini -- whose ads echo the green theme. Granted, they'd probably have run in VF if the May issue were pro-seal-clubbing or anti-lettuce, but it's still heartening to know that their media minions were mindful of coming across as responsible, attentive earth denizens.