We wanted to give the October "Masters of Design" issue of Fast Company the attention it deserved. We wanted to snuggle into bed for days with Roger Martin, Clive Wilkinson, Paula Scher, Jennifer Siegal, Antenna Design and that hottie from Puma on the cover. But after reading the first line of the letter from the editor, we realized we really didn't have to:

"It's official. We are present at the birth of a business fad."

What a relief! This design thing is only temporary! We'll go ahead and start looking for a new blogging job now since we probably won't have much to write about once this all blows over.