Paging through the current issue of our new favorite magazine, Fast Company (better than BW, maybe better than Wired), we were psyched to see huge, meaty chunks of design coverage--mostly Basel and Miami and some great innovation stories--but we also got a good giggle.

On page 48 is the story of our friends over at It will take more than a pair of creatives to get into this annual, who, as we reported, trying to get Merriam-Webster to add "concept" as a verb for all us creative types. FC, however, quotes the proposed definition as "from a (possibly serious) online petition."

How could we get more serious? Say it loud, we're concepting, and we're proud.