Back in the fall of 2006, Blackbook magazine founder Evan Schindler teamed up with former Diesel marketing guru Maurizio Marchiori to launch Tar Art Media, a New York-based "media company with a message" that set its sights on developing everything from advertising campaigns and films to books and online projects. Our mediabistro.com colleagues over at FishbowlNY report that Tar will launch its biannual arts magazine, Tar, this October.

Schindler describes the glossy as "a high-concept publication with the ability to be sustainable," and yes, there will be tar. FishbowlNY explains:

The magazine will be published on a combination of recycled and eco paper (meaning, for every tree cut down, one is planted). As a result, paper quality and "digital treatment" varies throughout the prototype we were shown, but according to Schindler, advertisers have not shied away. "People [and advertisers] are psyched by something that's beautiful but is going deeper into people's minds," Schindler says, crediting the biannual publishing schedule for allowing editors to focus on big-picture topics. (Every page of the prototype has a swatch of tar on it, creating a "visceral experience.")