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Matthew Lenning Gives Bon Appétit a New Look

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By way of Crit, we learned that Bon Appétit magazine is in the middle of a big rebranding/redesign effort, to be launched in the January issue. Having remained the same for the last thirteen years, and likely as worried as all other magazines about capturing new readers and retaining the ones they’ve got, they’re going to try a more modern look for the magazine. They’re also giving their logo a new scrubbing over (because é accents can only stay fresh for so long). Here’s a little:

Starting with the January issue, it will introduce a new logo featuring a lowercase font with a rotating color for the “o” and accent mark. “Think of it in fashion terms: We’ve simply changed and freshened our lipstick, or, perhaps, traded in our pair of sensible shoes for something a little more stylish,” editor in chief Barbara Fairchild writes in the editor’s letter.

The last time Bon Appétit changed its logo was 17 years ago. Now, with the help of design director Matthew Lenning, hired from GQ in the spring, it’s pushing its “accessibility” and its “sophisticated but not intimidating” qualities. Bon Appétit’s website will also be relaunched, though the timing is still being determined.

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