The ever-lauded and design-focused British company Dyson is now a bit more German and American. Longtime CEO of the company, Martin McCourt, has stepped down and has been replaced by Max Conze, former member of the German Army and recent head of Dyson’s North American arm. Conze has promised that Dyson will make more money, as CEOs are wont to do, but it’s his plans to expand the business that seem most interesting. In an interview with the Telegraph, Conze says he plans to hire hundreds more engineers and designers, as well as continuing to expand the company’s product offerings, further branching out from what had previously been “a one product company” and into more of “a technology company.” With sales last year already having broken past the billion dollar mark, and with new products like their fans and heaters, it should be an interesting transition to watch.