Laurel Touby turned her popular cocktail parties into a high-traffic Web site for job-seeking media and creative professionals. Yesterday, she sold Mediabistro.com, the company that sprang from those mixers, for $23 million.
The Jupitermedia Corporation, an Internet research company that also sells photos and art, agreed to pay $20 million in cash and an additional $3 million over two years for the company, which is based in New York City.
While this may not make for any huge changes over here at UnBeige HQ, we do find it rather interesting that a company with a heavy design interest is taking the reigns of our media-focused mothership. And according Jupitermedia press release there’s already talk of some “meshing”:
“Mediabistro provides our JupiterOnlineMedia division with another diversified and fast growing revenue stream through its vertical online job board, which has broad appeal to all aspects of the media industry. The Mediabistro job board should benefit from the vast traffic generated from our online media and Jupiterimages properties. Furthermore, Mediabistro has a wide variety of original content and blogs, which will augment our 150 original content sites. And, Mediabistro events mesh nicely with Jupitermedia’s growing trade show and Webinar operations,” added Meckler.
You heard it here first: Webinars!