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Michael Bierut Ready to Shake Up the Shake Shack

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We have, at this very moment, been paid a visit by our friendly neighborhood UPS delivery man, who came bearing gifts in the form of the yellow beauty you see above: Seventy-Nine Short Essays on Design by Michael Bierut. As far as we can tell, designer Abbott Miller set each of these 79 essays in a different typeface, so after you read the thing a whole other level of entertainment can be found by puzzling over why each one was chosen especially for that topic. We also were wondering how Bierut was going to handle including the hyperlinks from his adapted Design Observer essays, but there is a succinct little appendix in the back that includes background and links for each piece. It’s a nice touch.

And we absolutely love this news: The day the book is published, there will apparently be a party at the Shake Shack in Madison Square Park (just a hop, skip and a jump from Pentagram’s office, mind you). And get this: The Shack’s got a camera planted atop its delicious self so even those not in NYC can raise a Fluffer Nutter concrete along with the rest of the well-wishers. Stay tuned for details so you can tune in, too.

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