Milton Glaser Uses Superstar Designer Status For Good

You remember a few months back when Milton Glaser created his
We Are All African campaign to address genocide? This time Glaser zeroes in on Darfur:

This time he wanted to be more specific, pointedly addressing the genocide in Darfur. “It is our job to keep up the pressure on this despicable event,” says Glaser. “The European Holocaust was a demonstration of how human indifference added to the disaster.”

The image can be seen as a 28×38 ft. banner outside of the SVA headquarters and as a series of posters inside 285 subway cars throughout the month of January. Something he probably wouldn’t have been able to do if he wasn’t the celebrity designer he was. We’re just sayin’.

Buy them online at miltonglaser.com. Proceeds benefit the International Rescue Committee.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.