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More Polaroid-Branded Products in the Works

old school.jpgToday the Impossible Project began selling new instant film for traditional Polaroid cameras. However, the reborn brand is focusing on all things digital. Who knew nostalgia was so effective for selling novel consumer electronics? In recent months, the Polaroid logo has been slapped on everything from digital camcorders to LCD televisions, and there’s more where that came from. PLR IP Holdings, which owns the Polaroid brand, has just signed a fresh licensing agreement with Starlight, a consumer electronics manufacturer. The five-year deal calls for Starlight to develop oodles of Polaroid-branded gadgets, including DVD and Blu-ray players, portable DVD players, e-book readers, iPod docking stations, and home theater systems. The products are expected to contribute an estimated $500 million in sales by 2016. Meanwhile, we’re crossing our fingers for an Edwin Land cameo in Polaroid pitchwoman-cum-”creative director” Lady Gaga‘s next video.

Previously on UnBeige:

  • Rebooted Polaroid Names Lady Gaga as Creative Director
  • Make it Like a Polaroid Picture
  • Polaroid Sold, ‘Full-Scale Global Licensing and Distribution Strategy’ Begins
  • Mediabistro Course

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