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Forget Helvetica if you’re looking to win the presidency in 2008. This election, it’s all about Ventura.

You heard us right, Ventura.

Interviewing our poor misunderstood friend Michael Bierut, the brilliant editors at Newsweek have named Ventura the hot font of campaign bumper stickers:

“Rudy’s logo is like a brick wall,” Bierut says. “It uses an extra bold sans serif font, Ventura, and the design is squared off perfectly…”

On Design Observer, Bierut sets the record straight, saying it’s Futura, which is what he said in the first place. Besides, if Ventura really was a font, don’t you think someone would have used it already?