Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Newsweek Copy Editors Invent New Typeface

ventura2008.jpg

Forget Helvetica if you’re looking to win the presidency in 2008. This election, it’s all about Ventura.

You heard us right, Ventura.

Interviewing our poor misunderstood friend Michael Bierut, the brilliant editors at Newsweek have named Ventura the hot font of campaign bumper stickers:

“Rudy’s logo is like a brick wall,” Bierut says. “It uses an extra bold sans serif font, Ventura, and the design is squared off perfectly…”

On Design Observer, Bierut sets the record straight, saying it’s Futura, which is what he said in the first place. Besides, if Ventura really was a font, don’t you think someone would have used it already?

Mediabistro Course

InDesign for Writers and Editors

InDesign for Writers and EditorsStarting September 4, become proficient in InDesign in our hands-on workshop! Nicole Alleyne, a multimedia designer, will give you the knowledge of Adobe InDesign for editing your projects.You'll learn how to use the toolbar and palettes, create and edit style sheets, import images, add colors, change colors, and more. Register now!