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Next Up: Tina Brown Announces “UnBeige! It’s Talk 2.0!”

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About a month ago, we had this great idea to start a magazine called “Oprah.” It was going to cater to either a) surgeons who were former cheerleaders and liked to cheer during operations (“op…rah!”) or b) people involved in co-ops who were also former cheerleaders and liked cheering on cooperation. In the end, we finally decided to back down because we didn’t want to get into any trouble with THE Oprah, a woman who could have us killed, announce that she’d done it on her show, and get no more punishment than maybe a slight ratings slump (because, really, who are we?). But, as learned from the brilliant Things Magazine, when you’re Martha Stewart, you don’t really have the same concerns as do we mere mortals and that’s why she’s just rolled out Blueprint, her new magazine. How does Blueprint, the magazine that’s been around for 20 years feel about it? Well, we’re sure the audience for one probably isn’t going to run into the audience of the other a lot, so there appears to be little concern. But still, you know? They snatched up that good name twenty years ago. If you wanted it, you should’ve gotten there first.

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