Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Nike Teams Up with Levi’s to Sell Michael Jordan Jeans

23 501.bmpMichael Jordan has proven that he can sell everything from Gatorade to underwear, but what about clothing worn off the court? Levi Strauss & Co. is betting that the world’s enduring desire to “Be Like Mike” will extend to jeans. Next week, Levi’s and Nike‘s Jordan Brand division will launch 23 / 501, a line of “co-designed and co-branded” products for men that will include jeans, t-shirts, and sneakers “with an urban edge.”

As part of the project, the companies announced in a press release yesterday that they have created a limited-edition collection of co-branded Air Jordan Retro 1 style sneakers, a pair of Levi’s 501 jeans, and a signature t-shirt (what, no Hanes?). The items (pictured above, in one of the most hideous press images we’ve ever seen) come together in a package that Levi’s assures us is “innovative, co-branded…[and] destined to become a collector’s item.” It will be distributed to–wait for it–23 U.S. markets and retail for $395. Of course, this means that would-be Levi’s customers will now be forced to ask themselves who they’d rather look like: Jordan, Andy Warhol (the company launched the Warhol Factory X Levi’s collection in 2006), or Damien Hirst? Judge for yourself with the below video of the Warhol Factory X Levi’s Damien Hirst debut collection show, held last fall at Gagosian Gallery in New York City.

Mediabistro Course

Freelancing 101 

Freelancing 101Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Over a week of webcasts series, you''ll hear from freelancing experts who will teach you the best practices for a freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. Register now!