Michael Jordan has proven that he can sell everything from Gatorade to underwear, but what about clothing worn off the court? Levi Strauss & Co. is betting that the world’s enduring desire to “Be Like Mike” will extend to jeans. Next week, Levi’s and Nike‘s Jordan Brand division will launch 23 / 501, a line of “co-designed and co-branded” products for men that will include jeans, t-shirts, and sneakers “with an urban edge.”
As part of the project, the companies announced in a press release yesterday that they have created a limited-edition collection of co-branded Air Jordan Retro 1 style sneakers, a pair of Levi’s 501 jeans, and a signature t-shirt (what, no Hanes?). The items (pictured above, in one of the most hideous press images we’ve ever seen) come together in a package that Levi’s assures us is “innovative, co-branded…[and] destined to become a collector’s item.” It will be distributed to–wait for it–23 U.S. markets and retail for $395. Of course, this means that would-be Levi’s customers will now be forced to ask themselves who they’d rather look like: Jordan, Andy Warhol (the company launched the Warhol Factory X Levi’s collection in 2006), or Damien Hirst? Judge for yourself with the below video of the Warhol Factory X Levi’s Damien Hirst debut collection show, held last fall at Gagosian Gallery in New York City.