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Nike Teams Up with Levi’s to Sell Michael Jordan Jeans

23 501.bmpMichael Jordan has proven that he can sell everything from Gatorade to underwear, but what about clothing worn off the court? Levi Strauss & Co. is betting that the world’s enduring desire to “Be Like Mike” will extend to jeans. Next week, Levi’s and Nike‘s Jordan Brand division will launch 23 / 501, a line of “co-designed and co-branded” products for men that will include jeans, t-shirts, and sneakers “with an urban edge.”

As part of the project, the companies announced in a press release yesterday that they have created a limited-edition collection of co-branded Air Jordan Retro 1 style sneakers, a pair of Levi’s 501 jeans, and a signature t-shirt (what, no Hanes?). The items (pictured above, in one of the most hideous press images we’ve ever seen) come together in a package that Levi’s assures us is “innovative, co-branded…[and] destined to become a collector’s item.” It will be distributed to–wait for it–23 U.S. markets and retail for $395. Of course, this means that would-be Levi’s customers will now be forced to ask themselves who they’d rather look like: Jordan, Andy Warhol (the company launched the Warhol Factory X Levi’s collection in 2006), or Damien Hirst? Judge for yourself with the below video of the Warhol Factory X Levi’s Damien Hirst debut collection show, held last fall at Gagosian Gallery in New York City.

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