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Now Read This: Favelization

favelization

Is the exotic Brazil that we see referenced and traded upon in contemporary film, fashion, and design real or imaginary? Or perhaps a little of both? These are among the questions addressed by author Adriana Kertzer in Favelization, a new ebook that is part of the DesignFile series launched last year by the Smithsonian’s Cooper-Hewitt, National Design Museum. Kertzer, a curatorial assistant at the Museum of Arts & Design, sets out to understand the ways in which specific producers of contemporary Brazilian culture capitalized on misappropriations of the favela (informal squatter settlements that grow along the hillsides and lowlands of many Brazilian cities) in order to brand luxury items as “Brazilian.”

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