Breaking some kind of all-time Design Observer comment record (112 and counting), Michael Bierut’s piece about the controversial design process of BusinessWeek’s new innovation pub has finally been given a proper response by INside Innovation editor Bruce Nussbaum.

So I get back at 1AM last night from six great days in Costa Rica birding (saw 255 species and about 20 “life birds” that I’ve never seen before, including the Scarlet McCaw, come into the office to see the actual INside Innovation magazine (and boy, is it terrific thanks to the wonderful writers at BW and designers at Modernista), turn on my computer and WOW, blasted by Michael Bierut and the hoardes of graphic designers for “spec” work. Whoa, am I on the wrong side of history here? Or is Michael?

For added fun, visit Nussbaum’s blog where Bierut and others weigh in again.

And still we have yet to see the freakin’ magazine. Content from IN is online, but we’re still not sure if the logo pictured is from the actual cover design.