AdsoftheWorld BrandsoftheWorld LostRemote AgencySpy PRNewser TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat

Oh Boy! It’s Moira!

moira_cullen.jpg

This morning, the room is dimmed way dark, perhaps in preparation for the Lady in Black, formerly of Hallmark, currently of Coca-Cola, Moira Cullen. Looking stunning, we might add, in a black and white floral coat.

Getting a seat at the table means making design part of corporate policy. Cullen’s presentation explores how it’s mostly the languages of business and design that are so different on the surface–because nothing makes business people more scared than zany designer speak, right? You’d be surprised, though; they’re a lot more similar than you’d think.

But here’s the hot stock tip Cullen gave us that blew our mind (keep in mind this is a UK stat; FTSE is a London Stock Exchange term):

A fund of 63 publicly traded companies renowned for their use of design outperformed the FTSE 100 Index during the 90′s by 200%.

So design is good for business and investments? Add that to your portfolio.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media compaies, network with other professionals and industry leaders, and land your next job. Register now!