This morning, the room is dimmed way dark, perhaps in preparation for the Lady in Black, formerly of Hallmark, currently of Coca-Cola, Moira Cullen. Looking stunning, we might add, in a black and white floral coat.
Getting a seat at the table means making design part of corporate policy. Cullen’s presentation explores how it’s mostly the languages of business and design that are so different on the surface–because nothing makes business people more scared than zany designer speak, right? You’d be surprised, though; they’re a lot more similar than you’d think.
But here’s the hot stock tip Cullen gave us that blew our mind (keep in mind this is a UK stat; FTSE is a London Stock Exchange term):
A fund of 63 publicly traded companies renowned for their use of design outperformed the FTSE 100 Index during the 90′s by 200%.
So design is good for business and investments? Add that to your portfolio.