At first we thought it was a typo:

But then we saw this:

And this:

And this:

What does this mean? (Beyond the fact that Brian Collins does a lot of yakking.) It means that the Brand Integration Group up and changed its name. And without a whisper of it to us. Is "innovation" better than "integration" because of its buzzworthiness? Is brand integration too akin to product placement? Did Collins simply make it up on the spot, elbowing the nearest employee while saying under his breath, "Go with me on this one."

We don't know, but we are pretty sure these people are gonna be pissed.