Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

In Digital Push, Online Printer MOO Acquires Flavors.me, Readies NFC Business Cards

MOO is growing in more ways than one. The East Providence, Rhode Island-based online printer, best known for its snappy and ultra-customizable business cards, recently acquired personal identity site Flavors.me, from web product incubator HiiDef Inc. Financial terms of the all-cash deal were not disclosed, but MOO plans to keep the Flavors.me website, brand, technology, IP, and customers—the site has attracted around half a million members in 200 countries. Both companies are touting the acquisition as a match made in design-centric, usability-focused heaven. “Identity is core to what we do and this acquisition is a great fit for the MOO brand, giving us a 100% digital identity product to add to our existing range of print products,” said MOO founder and CEO Richard Moross in a statement announcing the deal. “It’s a fantastic complement to our line-up, offering customers a beautiful personal web page that they can use to promote themselves or their business.” In other MOO news, the company will soon release near field communication (NFC)-enabled business cards. The chip-embdedded cards, slated to launch early next year, will allow users to share contact information and marketing content via any NFC-enabled smartphone.

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!