The September issue of Elle Decor arrived in a flourish of silvery hues and starchitect selfies, looking ahead to the future of design with no fear of the past (or of a bold red armchair). At the editorial helm of the Hearst shelter magazine is Michael Boodro, who predicts that over the next quarter century, “the print version of the magazine will become more of a luxury object and we’ll see increases in e-edition sales. I think people will continue to turn to Elle Decor for inspiration and resources. We’re always going to have a passion for finding new talent and peoples’ homes will continue to be a refuge that reflects their tastes.” We managed to catch Boodro between the September issue unveiling and the launch of the magazine’s new book to chat about the big 2-5, what he read this summer, and the best advice Anna Wintour ever gave him.
Elle Decor turns 25 this year. How are you celebrating?
We have celebrated throughout the year with special stories looking back, but it all culminates with our big 25th anniversary issue, out now. It is full of projects by quintessential Elle Decor designers, including Steven Gambrel and Darryl Carter, as well as a celebration of silver—the traditional 25th anniversary gift—and a special section on the future of design, because Elle Decor has always looked ahead and sought out new talents. We also have our third book, The Height of Style: Inspiring Ideas from the World’s Chicest Rooms, coming out later this month [September 16] from Abrams.
How do you describe the editorial mission/philosophy of the magazine?
I actually think our most important mission is to inspire. Sure, we want to keep our readers informed as to the latest projects and trends, but our readers are passionate about design, and they want to know the stories behind the room, behind the product. They are just as interested in design history as in what is new. They are open to new ideas and want to see all kinds of interiors from around the world—even if it’s not the way they want to live themselves. We try to keep them engaged and surprised, on everything from interiors to art to food to travel.