Pantone Declares Turquoise Color of 2010

It’s blue! It’s green! Stop, you’re both right! Color authority Pantone has selected turquoise (15-5519 TCX on your Pantone fandex), with its legacy of Western jewelry and ’80s fashion, to carry the banner of Color the Year for 2010. We associate the hue with the bold “Bondi blue” of the original iMac, but Pantone sees a vacation in a color swatch. “Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing,” noted the company in a statement announcing the pick. Given that the selection of the decidely tropical hue follows “Mimosa,” the 2009 choice, we’re beginning to suspect that Pantone’s color of the year selection process involves a beachside conclave and plenty of cocktails. Anyone else have a sudden craving for Bombay Sapphire martinis?

Previously on UnBeige:

Pantone Picks ‘Mimosa’ as 2009 Color of the Year

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.