Who didn't see this one coming? With Coca-Cola taking heat for their sponsorship, to Steven Spielberg stepping down as an artistic adviser for the opening ceremonies, anyone in the western world who comes even close to doing anything with the Beijing Olympics is going to get an earful. So it's of no surprise that now the negative attention has turned to Rem Koolhaas for working on the new CCTV Tower, which he designed and hopes to have open by the time the games kick off. But is Rem worried? Nah, he's perfectly capable of spinning the story his way:

"There is much more awareness in China that things have to change," he says. "What we are trying to do is support a more modern China," he said in a recent interview.

Referring to the huge building for CCTV that is currently nearing completion, he said the idea of change has also been incorporated into the design of the building.

"The building looks different from every angle. Whenever you change your position towards the building and look at it, you will see something different. That in itself is a symbolic message and also reflects that China is moving into a new direction."