Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld more TVNewser TVSpy GalleyCat AppNewser PRNewser 10,000 Words FishbowlNY FishbowlLA FishbowlDC MediaJobsDaily SocialTimes AllFacebook AllTwitter semanticweb.com

Picasso, Warhol, Balthus…Prince Charles

1204princewine.jpg

Is this about design or painting or what? No matter, because it’s interesting any way you look at it. From the site BarKeeper, which Alissa usually reads religiously because she likes finding exciting new ways to make Irish Car Bombs, we learned that Prince Charles has been chosen to design this next year’s label for the Chateu Mouton-Rothschild bottles. Ordinarily, you’d see this as a publicity stunt, which surely it is, but it’s also kind of a big one, given the wine’s label legacy:

The Prince — a well-known watercolourist who delights in capturing rural scenes around the royal residences of Balmoral, Sandringham and other retreats both at home and abroad — now adds his name to a list which includes Braque, Picasso, Miro, Chagall, Henry Moore, Warhol, Francis Bacon and Balthus.

…The chateau is famous for its labels, which since 1945 have each year been designed by a different contemporary artist. The tradition began with the iconic 1945 ‘V’ for Victory bottle designed by Philippe Jullian. All are exhibited in the wine museum located at the Pauillac estate.

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.