Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Polshek Partnership Changes Name to Ennead Architects, Debuts Pentagram-Designed Identity

Ennead_Stencil_620.jpg
NINE BY DESIGN. Michael Bierut’s stencilicious logo for Ennead Architects.

What’s Ennead (“EN-ee-ad”)? A Greek-derived term for the number nine or a group of nine. A distinguished nonet of Egyptian gods. And the architectural firm previously known as Polshek Partnership. Why the name change? To mark “the culmination of a transition in organizational structure and design leadership begun more than thirty years ago,” according to the firm’s nine partners, who are eager to transcend the starchitect model (based on the identity of founder James Polshek, who remains design counsel to the firm). They are also creating Ennead Lab, a private foundation dedicated to research, education, and advocacy. Tasked with graphically defining the new, collaborative identity of Ennead Architects was Pentagram. We think Michael Bierut has outdone himself with the logo, a nine-part stencil (riffing on Stymie and Bau) that plays with themes of openness, materiality, and practicality. “They were great to work with and are very energized by the transformation,” Bierut tells us. Meanwhile, Pentagram partner Lisa Strausfeld and her team brought Ennead’s innovative spirit to life online, creating a website that puts all its cards on the table with a flexible structure and an appealingly blackboardish quality.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a mulitplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as an employee. Register now!