Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld more TVNewser TVSpy GalleyCat AppNewser PRNewser 10,000 Words FishbowlNY FishbowlLA FishbowlDC MediaJobsDaily SocialTimes AllFacebook AllTwitter semanticweb.com

Pondering Polder, Times Makes Telling Typo

polder sofa.jpg

We hate to make a fuss over a typo (the phalanx of shifty-eyed copyeditors here at UnBeige HQ are under enough pressure as it is), but we can’t resist a good Freudian Slip. In Michael Cannell‘s “Design Loves a Depression” piece published in the Week in Review section of yesterday’s New York Times, he follows up the mention of Marcel Wanders‘ half-naked girlfriend tending bar from the ceiling with a shot of sobering reality:

Now, given that all those slick Miami condos are sitting empty in the sky, designers like the Campana Brothers, with their $8,910 Corallo chair, and Hella Jongerius, with her $10,615 Ponder sofa, might have a harder time selling their wares.

Jongerius’ sofa for Vitra might appear ponderous—with its cheeky asymmetry, multi-shade cushions, and mismatched buttons affixed with high-tech parachute string—but it’s called Polder, not Ponder. Although we hear that Hella have no fury like a sofa scorned, this typographical blip pales in comparison to the time that Vanity Fair described Charles and Ray Eames as “designing brothers.”

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.