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Poulin + Morris Creates Identity for NPR Retail Store

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NPR moved into a new Washington, DC HQ earlier this year, and as if the dulcet tones of Robert Siegel and Audie Cornish weren’t enough to woo visitors into the 440,000-square-foot complex—LEED Gold, bien sûr—there’s a two-story digital mosaic and now a place to purchase assorted NPR merch (do they have the heavily discounted Carl Kasell pillow? Wait, wait, don’t tell me). Part retail store, part event space and tour group corral, NPR Commons makes it debut with a visual identity by Poulin + Morris. The New York-based firm anchored the branding program in the iconic NPR logo and brought in dynamic patterns and colors that nod to radio frequencies. And of course, every shopping bag, gift box, label, hangtag, and sign is made of recycled materials.

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