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Straddle Karim Rashid and Ride, Ride, Ride!
As if bikes weren't already cool enough, Biomega has cornered the market on Really Cool Bikes. Founder Jens Martin Skibsted (named to the I.D. 40 earlier this year) launched Biomega five years ago with two wheeled beauties by Marc Newson; then recruited gearheads Ross Lovegrove and Karim Rashid to twist more carbon frames into rideable furniture. Plus the fine art of color selection is performed by Beatrice Santiccioli.
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