Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Puma Rolls Out New Yves Behar-Designed Packaging

The team over at our sister/brother (cousin?) blog Agency Spy were first on the scene for the release of a new product Yves Behar had his hands on: a new shoebox for Puma. Or rather, a packaging system that alleviates the need for all the cardboard that goes into your typical shoebox. The new system reportedly took “21 months, 2000 ideas and 40-plus prototypes.” Agency Spy has more details and here’s a video of the new bag in all its baggy glory:

Mediabistro Course

Fashion Writing

Fashion WritingStarting September 23, work with the contributing editor at ELLE.com to get your writing published in fashion magazines and websites! In this course, you'll learn how write fashion headlines, runway reviews, and fashion features, write compelling pitch letters, and gain insight into the fashion industry. Register now!