Puma Teams with Alexander McQueen for New Line of Clothing, Accessories

The astoundingly versatile Alexander McQueen—for our money one of the most talented fashion designers alive—is branching out, this time with Puma. It was likely a match made in the boardroom, as Puma is owned by French conglomerate Pinault-Printemps-Redoute (PPR), which also owns Gucci Group, whose brands include Alexander McQueen. The designer has previously collaborated with Puma on footwear, and now the company is launching a McQueen-designed line of clothing (for men and women) and accessories. The collection, Alexander McQueen Puma, debuted yesterday in a short film shown during the Milan men’s shows and will hit stores this fall, WWD reported. Among the “performance-inspired” looks: men’s knitted rugby shirts with bat-wing sleeves, high-waisted combat pants, and women’s boots inspired by boxers’ footwear. McQueen isn’t likely to reprise his pugilistic Puma line’s “ergonomic cuts” and “combat bandage details” in another forthcoming collaboration: his McQ collection for Target, which bows in March.

Previously on UnBeige:

Target Announces Continued Design Push, First with Alexander McQueen Collaboration

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.