AdsoftheWorld BrandsoftheWorld LostRemote AgencySpy PRNewser TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat

Puma Teams with Alexander McQueen for New Line of Clothing, Accessories

mcqueen scarf.jpg

The astoundingly versatile Alexander McQueen—for our money one of the most talented fashion designers alive—is branching out, this time with Puma. It was likely a match made in the boardroom, as Puma is owned by French conglomerate Pinault-Printemps-Redoute (PPR), which also owns Gucci Group, whose brands include Alexander McQueen. The designer has previously collaborated with Puma on footwear, and now the company is launching a McQueen-designed line of clothing (for men and women) and accessories. The collection, Alexander McQueen Puma, debuted yesterday in a short film shown during the Milan men’s shows and will hit stores this fall, WWD reported. Among the “performance-inspired” looks: men’s knitted rugby shirts with bat-wing sleeves, high-waisted combat pants, and women’s boots inspired by boxers’ footwear. McQueen isn’t likely to reprise his pugilistic Puma line’s “ergonomic cuts” and “combat bandage details” in another forthcoming collaboration: his McQ collection for Target, which bows in March.

Previously on UnBeige:

  • Target Announces Continued Design Push, First with Alexander McQueen Collaboration
  • Mediabistro Course

    Mediabistro Job Fair

    Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media compaies, network with other professionals and industry leaders, and land your next job. Register now!