“I wouldn’t be caught dead wearing the color purple. That’s the cardinal rule….Purple is a color compromise. You could do a presentation to a group of executives for a new brand, and you could go the very forceful hot, glossy red route and then you could maybe show them the more matte, conservative deep navy route. Weak agencies or a weak chairman will then just end up with a mélange of the two, and you get purple, a color of compromise.”
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Starting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!