“I wouldn’t be caught dead wearing the color purple. That’s the cardinal rule….Purple is a color compromise. You could do a presentation to a group of executives for a new brand, and you could go the very forceful hot, glossy red route and then you could maybe show them the more matte, conservative deep navy route. Weak agencies or a weak chairman will then just end up with a mélange of the two, and you get purple, a color of compromise.”

-Monocle editor-in-chief and Financial Times columnist Tyler Brûlé in an interview with The New York Times Magazine