Barbara Kruger’s “Untitled (Your Seeing Is Believing)”
“Even when I was a little girl, I remember going to the Museum of Modern Art. I think my parents took me there once or twice. And what I really remember is the design collection. And when I was very young and just starting at Condé Nast [as a designer in the art department], there were two magazines: Domus, which was a great design magazine; and Nova, which was an English fashion and décor magazine. I used to see those pictures of these apartments in London that these designers lived in and thought, Oh my god. And yet I don’t consider myself a successful designer by any means.
I think that designers have an incredibly broad creative repertoire. They solve. They create images of perfection for any number of clients. I could never do that. I’m my client. That’s the difference between an artist and a designer; it’s a client relationship. And so, to me, it’s not a hierarchical order; it’s not like artists are better than designers, but it is a particular instrumentality, which makes for a difference.”
-Artist Barbara Kruger