“Even fifteen years ago, the fashion houses were still houses. That is the most intimate of terms. Coca-Cola and Buick were brands. But there is such pressure now to brand-build and be global and have this sort of all-encompassing image and aura. That’s very difficult. Some designers use it as an opportunity to push their primary lines. I know that Jack [McCollough] and Lazaro [Hernandez, of Proenza Schouler] feel that way. I just saw Jason Wu at the launch of his Miss Wu collection, and he said that it just really gives him the opportunity to have a division between the two collections. But I do think that the brand building is a major difference. Have Christian Dior and Yves Saint Laurent been brands for a long time? Yes. Did both of those designers brand? Of course they did. But now you have a kid who has been in business for three seasons talking about his brand. When Alexander McQueen was starting out, he wasn’t the wild child in London talking about his brand—he was talking about his work and his craft and pouring all of that emotion into the clothes. I think it’s important not to lose that.”
Carol B Design is looking for a Graphic Designer/Art Director. next job A National Department Store Chain is looking for a eCommerce Art Director. next job Healthcasts, LLC is looking for a Junior Video Editor. next job Oxmoor House, Time Inc. is looking for a Photo Editor. next job Publishers Clearing House is looking for a Senior Web Designer/Art Director. next job Niche Media Holdings is looking for a Designer. next job Quad Graphics/Candi Olivo is looking for a Art Director. next job Craftsy is looking for a Acquisitions Editor, Photography. see all
Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Over a week of webcasts series, you''ll hear from freelancing experts who will teach you the best practices for a freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. Register now!