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Quote of Note | Emily Nussbaum

Miffy and Friends is a Claymation series based on the children’s books by the Dutch artist Dick Bruna, who created the character in 1955. The show presented a world so stunningly peaceful that I dreamed of entering it myself. It was drawn in the minimalist, mouthless style of Hello Kitty. (The brand sued the owner of the popular Japanese character for ripping off Bruna’s style; the two sides recently settled in court.) Its heroine (at right) lived with her animal friends in an idyllic Dutch town, but none of them spoke; their small dramas were narrated in voice-over. The pace was slow. The colors—red, blue, and yellow—were brilliant. It was like a shelter magazine for toddlers. The mood was so lulling that when, in one sequence, Miffy gave her broken toy a small, frustrated kick, my husband was startled. Yet, meditative as the show was, Miffy was a jolt to my expectations. This was children’s TV? Why was it so beautiful?”

-Critic Emily Nussbaum examining the renaissance in children’s programming, in the February 13 and 20 issue of The New Yorker

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