“Paul Rand admitted all his life that he was insecure as a writer. It was his passion for the subject that made him such an effective one. In his day job on Madison Avenue, he had learned the virtues of saying more with less. As a result, Thoughts on Design is almost as simple as a child’s storybook: short, clear sentences; vivid, playful illustrations. Ostensibly it is nothing more than a how-to book, illustrated with examples from the designer’s own portfolio. But in reality Thoughts on Design is a manifesto, a call to arms, and a ringing definition of what makes good design good. This, perhaps, has never been said better than in the book’s most quoted passage, the graceful free verse that begin’s Rand’s essay ‘The Beautiful and the Useful.’ Graphic design, he says, no matter what else it achieves, ‘is not good design if it is irrelevant.’”
Queens Library is looking for a Digital Designer. next job The New York Post is looking for a Sunday Features Photo Editor. next job Advertising Age is looking for a Senior Account Executive. next job perception is looking for a Sr Digital project Manager. see all
Land your next big gig! Join us on Janaury 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media compaies, network with other professionals and industry leaders, and land your next job. Register now!