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Quote of Note | Nicolas Ghesquière

(Giovanni Giannoni)

“The process and production speeds [of H&M and Zara] are incredible, and I think they have the big bosses of luxury drooling, because everyone fantasizes about achieving that level of efficiency. Yet, for some of these brands the creative aspect gets completely short-circuited; they are clearly waiting for the runway shows to snatch and sell silhouettes as quickly as possible. It can’t be great for the designers there, who probably spend their time adapting what someone else has invented. There have been some very successful collaborations between designers and multinational retailers, especially by H&M, but it questions everyone’s future. These companies will all need strong talent at some point. They are all hedging against this investment and the fact that without an original idea you might make tons of money but you still need a creative source to survive, either to sustain your visibility or, in a more basic sense, to create clothes.”

-Nicolas Ghesquière, newly appointed artistic director of women’s collections at Louis Vuitton, in an interview with Pierre-Alexandre de Looz for 032c

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