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Quote of Note | Oliviero Toscani

ot“Art is the highest expression of human communication. And by Art I don’t mean only painting or sculpture or the ancient and traditional arts, but above all the modern, mass arts, like: photography, design, fashion, architecture, cinematography and so on.

Creativity is communication. Today the creativity of communication is conditioned by an obsessive search for consensus, in the false belief that consensus is success. Fear of failure always produces mediocrity, because the chosen solution will always be the least risky and the most banal. In most cases, doesn’t even attempt to be original, but wants, rather, to be a mediocre and repetitious replica of it.”

-Photographer Oliviero Toscani in a speech presented last year at the Art Directors Club’s Annual Awards and Festival of Art & Craft in Advertising and Design. His address has recently been made into a newspaper and a series of typographic posters by illustrator Ben Weeks and Underline Studio

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