Quote of Note | Oliviero Toscani

“I’m not afraid of technology. Being a photographer, I always have to deal with technology, but I think technology makes people lazy and slow. Incredibly slow. Remember when we used to make a layout, in three days? These days they all get lost in technology. I’ve nothing against technology, but I’m against wasting energy on artificial intelligence. The other day the electricity went off in the office, and all together they [the staff] got up. They stood up, with their hands in their pockets, and said, ‘What do we do! We’ve got no electricity.’ I was so mad. ‘What do you mean you’ve got no electricity? You’ve got a brain!’”

-Oliviero Toscani in conversation with Terry Jones in i-D

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.