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Redesign ‘Signals New Era for U.S. News

usnews.jpgU.S. News and World Report (you know, the newsmagazine obsessed with ranking things?) has debuted its new look, which includes a retooled logo, an expanded features section, and an increased focus on reader feedback. According to editor Brian Kelly‘s July 14 letter to readers, the design itself is “a little more relaxed, with a more readable typeface.” Frankly, those blocky periods after the “U” and the “S” in the logo make us anything but relaxed, but Kelly assures, “That new logo you see on the cover is not just a cosmetic makeover. It signals a new era for U.S. News.”

Part of the new era involves moving to a biweekly publication schedule for the magazine that Kelly describes as a “a refuge from the din of the Web and cable TV.” FOLIO recently sat down with U.S. News president Bill Holiber, who “said the redesign, in the works for over a year, reflects a shift in the company’s editorial strategy, moving the brand away from a newsmagazine toward becoming a consumer guide of personal and ‘public service’ journalism.” And the #1 source for lists great and small, including this week’s rundown of “4 Dumb Ways to Get in Trouble at the Airport.”

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