Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Rem Koolhaas and Prada to Design Something That’s More Than Meets the Eye

0923Koolhaas.jpg

Rem Koolhaas keeps on keeping on with Prada. Following his work on their flagship store in NY back in 2006, his burnt down one in SoHo, and most recently in designing their new hard labor fashion camp headquaters, this time around he’s designing something called the Prada Transformer, which, just as the name implies, is a building which can be reconfigured on the fly to allow for different events, like film screenings, fashion shows, etc. It’s being built in Seoul, but, for the time being only has plans to exist for a handful of months before, we assume, it transforms back into a jet pack which Miuccia will use to fly back to Italy. Here’s a bit:

The form of the structure is derived from a tetrahedron. Cranes will be used to rotate and flip the plates so that each side, representing a different cultural program, will have its turn as the structure’s facade. The plates are four steel-framed shapes: a hexagon, a cross, a rectangle, and a circle.

The Transformer will be located next to Seoul’s 16th-century Kyeonghee Palace. Events will be held from the end of March to July 2009.

Mediabistro Course

Develop a Freelance Career

Develop a Freelance CareerStarting September 29, work with a New York freelancer to build your own thriving career! Lauren Waterman will teach you how to develop salable freelance ideas, find the best publication to target your pitch, maintain relationships with editors to secure long-term work, and master the financial logistics of a freelancing career. Register now!