Rich Ross Named Chairman of Disney Studios

It’s been a busy fall for Disney. The company recently announced its agreement to acquire Marvel Entertainment in a $4 billion deal that would bring the likes of Iron Man, Spider-Man, Thor, and the Fantastic Four into the company’s stable of animated characters. Helping to decide the filmic fates of everyone from Captain America to the X-Men—provided that the deal closes—will be Rich Ross, the newly appointed chairman of The Walt Disney Studios. Ross, who has led the Disney Channel to world domination (see also: Montana, Hannah), will oversee worldwide production, distribution, and marketing for Disney’s live-action and feature animated film labels, including Walt Disney, Touchstone, Miramax, and Disney/Pixar. He’ll also head the company’s theatrical and music groups.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.